This road looks familiar right?
Compared to 10 years, everything was well revamped, well presented and I felt driving that people would actually care to maintain.
There were a lot of investments in the north these days, specially in the tourism industry.
Also, thanks to the beloved cinema industry who was so far a huge contributor, turning meaningless places to poles of attraction. (think about Games of Thrones for instance).
Can I wish to have a famous TV show or movie of places or good things we want to help? It seem to work.