Soon, some of you will see the new commercial campaign of O2 Ireland. If only you know how many energy it takes!!
This one was filmed in the “O2 arena” (previously called “The Point Theater”) in Dublin 1.
Basically people here where asked to go along to funky concert.
Funky concert means: challenge… how to get dressed like a “funky” fan?

Just have a look, the result is quite good!

[These picture have been take from 7H30 to 20h15 the first day only]
Next update once I find the TV ad.